Crafting Stories That Drive Change

We led the communications strategy for the Beta Nigeria Campaign under the UK’s Partnership for Learning for All (PLANE) program. Our scoping study secured long-term funding, enabling campaign implementation across Abia, Kaduna, Kano, and Jigawa states, driving impactful education reform.

As a global storyteller with The Moth, Ideas and People contributes to a renowned platform that celebrates the art of storytelling. Our involvement includes crafting compelling narratives for diverse audiences, featured in global events, podcasts, publications.

Ideas & People manages Smilebox, a digital marketing project focused on amplifying and promoting digital content and assets for individuals and organizations. By leveraging cutting-edge strategies, Smilebox enhances online visibility, engages diverse audiences, and drives measurable results for clients across sectors.

As a consortium partner with University Media, Ideas and People leads communication efforts for the Gates Foundation’s Enhancing External Communication and Voice project. This initiative focuses on amplifying the Foundation’s visibility in key areas—Health, Nutrition, Agriculture, and Digital Innovation—across the deep engagement states. Our team employs strategic communication assets and tactics to enhance stakeholder engagement and elevate the Foundation’s global and regional impact.

Ideas and People collaborated with key Lagos State agencies to develop strategic communication plans for the Lagos Urban WASH Project. These plans integrated brand communication, media engagement, and two-way communication approaches to enhance citizen engagement, build public trust, and improve revenue generation for utility services.

Ideas and People served as the lead consultant for the Niger State Strategic Planning Commission, guiding the development of the state’s 4-year Development Plan and Medium-Term Sector Strategies through extensive stakeholder collaboration. We ensured the plan aligned with the state’s unique needs, strengthening governance, resource management, and service delivery through strategic communications and policy support.